What We
Do

01
Brand Marketing

Digital Strategy

Research and Analysis

Research and analysis are critical components of developing an effective digital strategy. Our team conducts extensive research to understand your business, your competition, and your target audience. 

We analyze your existing digital presence, including your website, social media channels, and other online platforms, to identify areas for improvement and potential opportunities for growth.

  • Marketing Research
  • Messaging
  • Positioning
  • Persona/Segmentation
  • Portfolio Architecture

Customization and Personalization

Customization and personalization are key components of our digital strategy approach. We believe that every business is unique, and we work closely with our clients to understand their specific needs and goals. By tailoring our approach to each individual client, we can create a strategy that is customized to meet their specific requirements and achieve their desired outcomes.

  • Customization
  • Personalization
  • Testing and Optimization

Measurement and Evaluation

Measurement and evaluation are essential components of our digital strategy approach. We believe that data analysis is critical to understanding the effectiveness of our strategies and making informed decisions that drive results.

We use a variety of tools and techniques to measure the performance of our campaigns, including web analytics, social media analytics, and customer feedback. By analyzing this data, we can determine what is working well and what needs improvement, and make data-driven decisions to optimize our strategies for maximum impact.

  • Key Performance Indicators (KPIs)
  • Analytics
  • Reporting and Visualization
02
Digital Experience

SEO Service

On-Page Optimization

Our approach to on-page optimization involves conducting thorough keyword research to identify relevant keywords and phrases that our clients’ target audience is searching for. We then use these keywords strategically throughout the page, including in the title tag, meta description, header tags, and body content, to signal to search engines what the page is about.

  • Keyword Research
  • Title Tags and Meta Descriptions
  • Content Optimization
  • URL Structure

Off-Page Optimization

We specialize in off-page optimization techniques that are both effective and ethical. Our team focuses on building high-quality backlinks from authoritative sources in our clients’ industry or niche, which signal to search engines that their website is a trusted and valuable resource.

  • Guest Posts
  • Advertorial Links
  • Communities, Forums
  • Home Page Links
  • Brand Mentions

Reporting and Analytics

Reporting and analytics play a crucial role in understanding the effectiveness of SEO efforts. Our team at CMA utilizes advanced analytics tools to track and measure various metrics such as traffic, conversions, bounce rate, and more. By analyzing the data, we can identify areas that require improvement and areas that are performing well. This allows us to adjust our strategy and focus on tactics that are providing the best results.

  • KPIs
  • Analytics
  • Reporting and Visualization
03
Audience Engagement

SMM Services

Social Media Management

At CMA, we help businesses build their brand and increase their online presence through effective social media management. We start by developing a comprehensive social media strategy that includes identifying the right social media platforms to use, creating content that resonates with the target audience, and analyzing the results of the campaign

  • Platform Selection
  • Profile Optimization
  • Content Creation and Curation
  • Social Media Advertising

Community Engagement and Growth

Community engagement and growth are crucial aspects of social media management. Building a community around your brand helps to create a loyal following and increase brand awareness. Our team works to engage with your audience through a variety of tactics, such as hosting contests, responding to comments and messages, and creating interactive posts that encourage engagement.

  • Community Management
  • Influencer Marketing
  • Follower Growth
  • Social Listening

Reporting and Analytics

Reporting and analytics in social media management (SMM) involves measuring the performance and impact of social media campaigns. This process includes tracking key performance indicators (KPIs) such as engagement rates, reach, impressions, click-through rates, and conversions

  • Key Performance Indicators (KPIs)
  • Analytics
  • Reporting and Visualization
04
Growing brand presence

Link Building

Link Research and Analysis

Link research and analysis is an important component of any digital marketing strategy. It involves conducting research to identify quality websites in a particular industry or niche that could potentially link back to your website. This process is often referred to as link prospecting. Once these websites are identified, analysis is then conducted to evaluate the quality and relevance of these potential links.

  • Competitor Analysis
  • Link Prospecting
  • Quality Assessment

Outreach and Relationship Building

Outreach and relationship building are integral parts of successful link building. Outreach involves reaching out to website owners or editors and asking for a link placement on their site. Relationship building involves building long-term relationships with website owners, editors, or bloggers in your industry to secure link placements over time.

  • Email Outreach
  • Guest Posting
  • Broken Link Building

Tracking and Reporting

At CMA, we closely monitor the progress of our link building efforts, keeping track of key metrics such as the number of links acquired, their domain authority and relevance, and the referral traffic generated from those links.

  • Link building KPIs
  • Reporting
  • Reporting and Visualization
05
Positive reputation

PR Service

Media Relations

Media relations involves identifying relevant media outlets, developing pitches and press releases, and reaching out to journalists to secure coverage for clients. In addition, media relations involves providing journalists with information and resources to assist with their reporting, building trust and credibility with journalists, and responding to media inquiries and requests in a timely and professional manner.

  • Establishing relationships with bloggers
  • Crafting and pitching press releases
  • Monitoring media coverage and tracking the effectiveness of PR efforts

Thought Leadership

Through thought leadership content, businesses can establish themselves as authorities in their fields, build credibility and trust with their target audiences, and increase brand visibility and recognition. Thought leadership content can take various forms, including blog posts, whitepapers, webinars, podcasts, and social media posts.

  • Developing content and expertise
  • Securing speaking engagements
  • Building relationships with industry associations

Crisis Management and Reputation Repair

Crisis management involves identifying potential crises, developing a crisis plan, and implementing it in the event of a crisis. The goal is to minimize the impact of a crisis on the company’s reputation and to repair any damage that may have been done

  • Preparing for and responding to potential PR crises
  • Monitoring social media and other channels for potential issues
  • Mitigating damage and restoring trust in the aftermath of a crisis.